Brands We Currently Represent
X System has wealth of experience in producing Live Character Shows for licensors such as Sesame Workshop, Iconix Entertainment, ROI Visual, Nickelodeon, DreamWorks, Sparky Animation, American Greetings, Warner Bros, Animasia, HASBRO, Tazuka, Paws Inc, Bandai, Ludorum, Rainbow Media, DISNEY, BBC Entertainment and Mattel Entertainment for the Asia-Pacific region for over a decade!
Do check with us on the brand availability and the territories we represent.
Pororo
Pororo the Little Penguin is a computer-generated animated cartoon series created by Iconix Entertainment, SK Broadband, Ocon and EBS with the North Korean company Samcholli in Kaesong. Production began in 2002 and the program began airing in South Korea on EBS in 2003.
Internationally, the program currently airs on Australian, French, Taiwanese, Indian, Italian, Puerto Rican, Singaporean and Vietnamese channels. It also started airing in Norway, on Boomerang, and Cartoonito in the UK. It also airs in Disney Junior (Asia).
In South Korea, Pororo has become famous among preschool kids and children and has earned the nickname “Pororo the President” while to some teenagers, “Pororo the God”.
The series revolves around the adventures of Pororo and his friends who live in the snowy village of Porong Porong Forest, who often encounter challenges and learn practical and moral lessons in each episode.

Tayo the Little Bus
Tayo the Little Bus is a South Korean computer-generated animated television series created by Educational Broadcasting System, Iconix Entertainment, and Seoul. The Korean-dubbed series began airing on EBS in 2010 and the English-dubbed series aired on Disney Junior (Asia) in 2012. The latter is also scheduled to air on Disney Channel (Asia) in 2013.

Robocar Poli
Robocar Poli is a South Korean animated children’s television series created by RoiVisual. The series released its first episode on Educational Broadcasting System in 2011, and has aired for four seasons. Robocar Poli currently consists of 104 eleven-minute episodes. The story take place in Brooms Town, a small town with a strong rescue team, there are always accidents and troubles such as a car sliding off a cliff in the rain, a car crash, a child locked in a firehouse, and so on. In every episode, the town’s rescue team saves characters. At the end of each episode, the rescue team strongly advises the characters who are in danger and children.

Dinosaur Train Live Tour
Dinosaur Train is an American animated series created by Craig Bartlett. The series features a curious young Tyrannosaurus Rex named Buddy who, together with his adopted Pteranodon family, takes the Dinosaur Train to meet, explore, and have adventures with all kinds of dinosaurs. It is produced by The Jim Henson Company in association with Media Development Authority, Sparky Animation, FableVision, and Snee-Oosh, Inc.
It is the second show by The Jim Henson Company to use CGI animation.
The world of Dinosaur Train is seen through the eyes of Buddy the Tyrannosaurus. In the show’s main title song, we learn that Buddy was adopted by Mr. and Mrs. Pteranodon after his egg somehow got into their nest. He hatched at the same time as his pteranodon siblings Tiny, Shiny, and Don. By traveling in the Dinosaur Train around the Mesozoic, assisted with all dinosaur facts by the train’s Troodon Conductor, Buddy quickly learns that he is a Tyrannosaurus. As an adopted kid in a mixed-species family, Buddy is especially curious about the differences between species and vows to learn about all the dinosaurs he can by riding the Dinosaur Train. The dinosaurs featured in the show are actual dinosaurs discovered by paleontologists.
Dinosaur Train is co-produced and animated by Sparky Animation Studios in Singapore, with casting by Vidaspark and voice-overs recorded at Kozmic Sound in Vancouver, British Columbia, Canada. It premiered on Labor Day 2009 and airs daily on PBS Kids, and in various countries around the world. 40 half-hour episodes have been ordered by PBS Kids so far. Each episode is followed by a live-action segment featuring Dinosaur Train educational consultant and world-renowned paleontologist Dr. Scott D. Sampson, who appears onscreen to explain the show’s dinosaur curriculum in greater detail.

Regal Academy
Regal Academy, an Italian animated television series created by Iginio Straffi and produced by Rainbow S.r.l.
The series follows Rose, a teenage girl from Earth who discovers a key which leads to FairyTale Land, where fairy tales come to life. She ends up at a prestigious school named Regal Academy. Rose finds out that she is the granddaughter to the headmistress Cinderella. Rose decides to enroll at Regal Academy and learn how to use magic while having adventures with her friends.

Super Wings
Super Wings (Chinese: ????) is a South Korean-Chinese-American animated television series co-produced by FunnyFlux Entertainment in South Korea, Qianqi Animation in China, and Little Airplane Productions in the United States, with the production support from the Educational Broadcasting System and CJ E&M in South Korea, and additional support from KOCCA.
This series revolves around an adorable jet plane named Jett who travels the world delivering packages to children. With every delivery, Jett encounters a new problem that he and his friends the Super Wings must work together to solve. Jett and the Super Wings have the unique ability to transform from planes into amazing heroes who can run, climb, lift, dig and even dive deep under the sea.

Larva
Larva also Known As Larvae is a computer-animated comedy television series made by Tuba Entertainment in Seoul, South Korea. This cartoon shows two larvae as its main characters.
Yellow – is a dimwitted and happy-go-lucky yellow colored larva with an antenna. Yellow is always abused by Red, but that never endangers their friendship. Although usually he obeys Red, he loses his mind in front of food.
Red – a mostly hot-tempered and greedy red colored larva. His specialty is shouting and kicking like Bruce Lee. He is always showing off and abusing Yellow, but he often ends up hurting himself instead.
Larva is also part of Disney Channel Asia and based on the original show broadcast on Disney Channel Middle East.

Chuck Chicken
Chuck Chicken takes place on an island called Rocky Perch, a land filled with chaos, mayhem and birds…… lots and lots of birds. Welcome to Golden Egg Securities, the number one security service on Rocky Perch. Chuck, who runs the company with his two friends, Flick and Wing. They provide Kung Fu style security to the citizens of Rocky Perch and their valuables, as they travel across the island. Chuck also inherited a very special talisman in the shape of a golden egg, an object that bestows amazing powers on whomever possesses it, and turns Chuck into Kung Fu Chicken. Unfortunately for Chuck, the talisman doesn’t come with any instructions, so he doesn’t know how to properly control his new abilities.
Golden Egg Securities services are in great demand, since the island is also home to the world’s pinkest criminal mastermind, Dr Gringo, the Pink Flamingo, who is hell-bent on getting rid of Rocky Peak’s newest hero, Kung Fu Chicken.

Angry Birds
Angry Birds is a video game franchise created by Finnish computer game developer Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the first game was first released for Apple’s iOS in December 2009. Over 12 million copies of the game have been purchased from Apple’s App Store, which has prompted the company to design versions for other touchscreen-based smartphones, including the Android, Symbian and Windows Phone operating systems. It has since expanded to video game consoles and for PCs.
Angry Birds has been praised for its successful combination of addictive gameplay, comical style, and low price. Its popularity led to versions of Angry Birds being created for personal computers and gaming consoles, a market for merchandise featuring its characters and even long-term plans for a feature film or television series. With a combined 1.7 billion downloads across all platforms and including both regular and special editions, the game has been called “one of the most mainstream games out right now”, “one of the great runaway hits of 2010”, and “the largest mobile app success the world has seen so far”.

Chipsley
The Chipsley® Family originated from the North Pole and lived in their cosy cottage just at the foot of a snow mountain.One unfortunate day, an avalanche on the ice mountain was triggered due to the rising temperatures caused by Global Warming. The Chipsley® Family’s cottage was destroyed by the avalanche and they were left homeless.

Robot Trains
Robot Trains is a coming-of-age story in which train characters try to rescue their village from dark forces. Korean company, 4th Creative Party, which previously supplied digital effects for mega-hit Korean films including “Snow Piercer” and “Old Boy,” is charge of the series’ graphic design.

Sesame Street
Sesame Street is a long-running American children’s television series created by Joan Ganz Cooney and Lloyd Morrisett. The program is known for its educational content, and creativity communicated through the use of Jim Henson’s Muppets, animation, short films, humor, and cultural references. The series premiered on stations on November 10, 1969 to positive reviews, some controversy, and high ratings.
The show has undergone significant changes throughout its history. The format of Sesame Street consists of a combination of commercial television production elements and techniques which have evolved to reflect the changes in American culture and the audience’s viewing habits. With the creation of Sesame Street, producers and writers of a children’s television show used, for the first time, educational goals and a curriculum to shape its content. It was also the first time a show’s educational effects on young children were studied.
Shortly after creating Sesame Street, its producers developed what came to be called “the CTW model” (named for the show’s production company, The Children’s Television Workshop), a system of television show planning, production, and evaluation based on collaborations between producers, writers, educators, and researchers. The show was initially funded by government and private foundations but has become somewhat self-supporting due to revenues from licensing arrangements, international sales, and other media. By 2006, there were independently produced versions, or “co-productions”, of Sesame Street broadcast in twenty countries. In 2001 there were over 120 million viewers of various international versions of Sesame Street, and by the show’s 40th anniversary in 2009, it was broadcast in more than 140 countries.
By its 40th anniversary in 2009, Sesame Street was the fifteenth-highest rated children’s television show in the United States. A 1996 survey found that 95% of all American preschoolers had watched the show by the time they were three years old. In 2008, it was estimated that 77 million Americans had watched the series as children. As of 2009, Sesame Street has won 8 Grammy Awards and 143 Emmy Awards—more than any other children’s show.

Tom & Jerry
Tom and Jerry is an American animated series of short films created in 1940, by William Hanna and Joseph Barbera. It centers on a rivalry between its two main characters, Tom Cat and Jerry Mouse, and many recurring characters, based around slapstick comedy.
In its original run, Hanna and Barbera produced 114 Tom and Jerry shorts for Metro-Goldwyn-Mayer from 1940 to 1957. During this time, they won seven Academy Awards for Animated Short Film, tying for first place with Walt Disney’s Silly Symphonies with the most awards in the category. After the MGM cartoon studio closed in 1957, MGM revived the series with Gene Deitch directing an additional 13 Tom and Jerry shorts for Rembrandt Films from 1960 to 1962. Tom and Jerry then became the highest-grossing animated short film series of that time, overtaking Looney Tunes.

Chuggington
Chuggington is a British computer-animated television series for children produced by Ludorum plc and on the BBC children’s channel CBeebies and other 175 territories throughout the world.
The series is set in the fictional town of Chuggington, and follows the adventures of 6 young novice railway anthropomorphic locomotives, (or “Trainees”,) named Wilson, Brewster, Koko, Hoot, Toot and Piper. Throughout each episode the Trainees learn the value of loyal friendship, telling the truth, listening carefully, persisting under adversity, completing tasks, resolving conflict without violence, and many similar important life values. In the show, the locomotives, called “Chuggers”, are all intelligent, empathetic, independent and self-directed, with mobile facial features. None of the Chuggers are ever seen to have a crew, although there are several human characters that the Chuggers interact with regularly, and many of the chuggers have crew doors which the chuggers can open and close on their own. Each chugger tends to talk in ways that emphasize their distinct personalities.
The town of Chuggington has a central area of large modern buildings; some of the scenes go out into countryside which includes a farm, a safari park and a quarry. A ‘Chugston Hotel’ has been mentioned. There are 4 railway tunnel openings side by side, coloured red, blue, yellow, green from left to right, under the town centre which can be used by all trains. The backgrounds and scenery are all computer-generated, and there are turning-camera and moving-camera shots. “Old Chuggington”, an apparently abandoned old town overgrown with wild vegetation, is often mentioned and sometimes visited.

Harry & Bunny
Harry the magician, Bunnie the stage rabbit and Madam Penny, a Gypsy fortune teller.
Harry and Bunnie have a very close relationship, but yet they dislike each other sometimes. Every episode features the conflict between Harry and Bunnie in their daily life, where Harry always construct a new plan trying to get his magic wand back, while Bunnie sabotages Harry with the magic wand. The plan will eventually backfire as Penny will punish Harry on what Bunny did as she thinks it is Harry’s wrong doing.

Looney Tunes
Looney Tunes is a Warner Bros. series of theatrical cartoon short films. It was produced from 1930 to 1969 during the Golden age of American animation, alongside Warner Brothers other theatrical cartoon series, Merrie Melodies. The series featured some of the most famous cartoon characters in the history of animation, including Bugs Bunny, Daffy Duck, Porky Pig and Tweety Bird among many others. The characters themselves are commonly referred to as the “Looney Tunes.” The name Looney Tunes is a variation on Silly Symphonies, the name of Walt Disney’s concurrent series of music-based cartoon shorts. From 1942 until 1969, Looney Tunes and Merrie Melodies were the most popular cartoon shorts in theaters, exceeding Disney and other popular competitors.
Since its first official release, 1930’s Sinkin’ in the Bathtub, Looney Tunes has become a worldwide media franchise, spawning several television series, films, comics, music albums, video games and amusement park rides. Many of the characters have made and continue to make cameo appearances in various other television shows, films and advertisements. The most popular Looney Tunes character, Bugs Bunny, is regarded as a cultural icon and has appeared in more films than any other cartoon character. Several Looney Tunes shorts are regarded as some of the greatest animated cartoons of all time. Many of the shorts were nominated for the Academy Award for Best Animated Short Film, with two of them winning the award (For Scent-imental Reasons and Knighty Knight Bugs), and the short Porky in Wackyland has been inducted into the National Film Registry of the Library of Congress.
Astro Boy
Astro Boy is a Japanese manga series first published in 1952. The story follows the adventures of a robot named Astro Boy and a selection of other characters along the way.
Astro Boy was adapted into the first popular animated Japanese television series that embodied the aesthetic that later became familiar worldwide as anime. It originated as a manga in 1952 by Osamu Tezuka, revered in Japan as the “God of Manga.” After enjoying success abroad, Astro Boy was remade in the 1980s as Shin Tetsuwan Atomu, known as Astroboy in other countries, and again in 2003. In November 2007, he was named Japan’s envoy for overseas safety. An American computer-animated 3-D film based on the original manga series by Tezuka was released on October 23, 2009.


Miffy
Miffy is a small female rabbit in a series of picture books drawn and written by Dutch artist Dick Bruna. The original Dutch name, Nijntje, is a shortening or diminutive of konijntje, “little rabbit”.
The first Miffy book was produced in 1955, and almost 30 others have followed. In total they have sold over 85 million copies, and inspired two separate television series as well as items such as clothes and toys featuring the character. A feature-length film, Miffy the Movie, was released in 2013.
Miffy was created in 1955 after Bruna had been telling his one-year-old son Sierk stories about a little rabbit they had seen earlier in the dunes, while on holiday at Egmond aan Zee. Miffy became a female after Bruna decided that he wanted to draw a dress and not trousers on his rabbit. Depending on the story, Miffy can be a baby or four years old.
At first Miffy looked like a toy animal, with floppy ears, but by 1963 she looked the way we see Miffy today. Miffy is drawn in a minimalist style, requiring only a few lines and one or two primary colors. There are some colors that are never used, and Bruna can be picky about a certain shade of color, brown and grey for example, and will search for it until he is happy. Even though the things that he draws are not realistic, they are instantly recognisable, and Miffy is obviously a rabbit.
There are now almost 30 titles for Miffy, and many more for the other characters. Bruna has produced almost 100 books.
The Miffy books each contain sixteen pages of story. Each page has one illustration and four lines of verse, the last word of the second line rhymes with the last of the fourth. They are written about things that children can understand, and situations they will face such as going to the hospital and going to school, and they always have a happy ending. Some books have no text at all, such as Miffy’s Dream
The books are printed in small format. Bruna considers it important that his audience feels that his books are there for them, not for their parents. Most Miffy books have an advisory reading level of age 4 to 8 years.
Bruna’s books have now been translated into 40 different languages, and over 85 million copies have been sold all over the world. He has won many awards for his books, such as the Golden Brush in 1990 for Boris Bear and the Silver Brush for Miffy In The Tent in 1996. In 1997 he was awarded the Silver Slate for Dear Grandma Bunny, a book where Miffy’s Grandmother was sick and died.
The other characters that appear in the books are her family: Miffy’s parents, her Grandma and Grandpa who are her father’s parents, her Aunt Alice which is her father’s younger sister, and her Uncle Borris Bear, who appears in Miffy Goes Flying. A new brother or sister for Miffy is introduced in Miffy And The New Baby. She also has many friends, Boris and Barbara Bear, who first appeared in 1989 and are boyfriend and girlfriend, Poppy Pig, who appeared in 1977, and her niece Grunty, Snuffy, who appeared in 1969, and other bunnies such as Aggie and Melanie.

The Mojicons
The Mojicons tells of the behind-the-scenes world of the Internet, populated by Mojicons – innumerable emoticons we routinely use in email communication and mobile messaging. Ironically this zany bunch of condensed emotions is clueless as to how the Web works. When a mysterious digital villain steals the “@” sign – thus halting electronic correspondence – the Mojicons have to embark on an awe-inducing and dangerous quest to restore their system. If only they knew what the “system” was!! Many a jaw will drop on both sides of the screen as the Internet universe reveals its secrets to Mojicons and kids watching their crazy adventures.

emoji™ the Iconic Brand
emoji™ reach out for the stars, are ambitious, aim high and inspire the world with a universal brand that is beloved by mankind. More than 80 style guides illustrate the world of emoji™, its variety, its universal character and its communicative power. emoji™ add character and fun to products and services. More than 550 global licensees have signed with emoji™ and create adorable promotions, loyalty programs, activities and powerful marketing campaigns together with emoji™.